After 100 Logos: A Postmortem of the Third Wave in Exhaustive Brand Exploration

Mon, 24 Aug 2026 09:00:00 +0800

Goal: One Hundred Comparable Candidates After the first two batches, there were 28 directions on the comparison board. This round’s goal was much more ambitious: fill the board with one hundred usable logo candidates and lay them all out so I could pick through them one by one. “Usable” and “padding the numbers” are two entirely different things. The lessons from the first two batches were clear enough: the agent reviewer only checked path coordinates, not actual re

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After 100 Logos: A Postmortem of the Third Wave in Exhaustive Brand Exploration