AI creation is becoming a mass-market habit

Discussions around WAIC 2026 point to a clear trend: generative AI tools are no longer limited to designers, video editors or marketing teams. With a short prompt, ordinary users can produce images, clips, posters or campaign materials. Some popular services have reportedly drawn long waiting lines, showing both strong demand and the pressure on computing resources.

A “prompt” is the instruction users give to an AI model. “One-click video generation” means that scripting, visuals, music and editing can be partly automated in one workflow.

Lower barriers, tougher competition

The bottleneck is moving from production skills to taste, originality and distribution. When millions of users can create polished-looking content in minutes, the internet gains far more supply than attention. Visual effects, layout and basic editing are no longer enough to stand out.

Another challenge is sameness. AI-generated posts can share similar styles, pacing and copywriting patterns, especially when users rely on default templates. For creators and brands, the advantage may come from sharper audience positioning, better storytelling and a stronger sense of platform dynamics.

Industry view

Generative AI will make content creation faster and cheaper, but virality will not be automated. As tools become common, human judgment—what to say, who to reach and when to publish—becomes the real differentiator.